FACT: Recognize that this popular, well-loved hemp seed takes considerations to the conscious consumer in today’s economy: The New Proteins the dialogue about consuming new proteins will continue to flourish for 2014 making plant-based functional foods still a continual growth for consumer products industry.
Trendspotting: Artisan. It is pronounced ahr-tuh-zuhn, and is defined as: 1. a person skilled in an applied art; a craftsperson, and 2. a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods: as in food artisans.
“Here at Hemp Out Agency our branding by Artisan has become the marketing word du jour linking the notion or spirit of hand-made craftsmanship with every hemp-related imaginable type of food product. Just as natural became organic and moved beyond to local; due to its link to nature, we’re seeing artisanal grow out of a tradition of premium and prior to that, gourmet.” _ Teri Wallace
Trendspotting: Sustainability. We Stop Wasting Food We’re seeing large food companies and entrepreneurs developing technological solutions to improve efficiency and minimize waste. We recognize, take pride in our work with continual support to our Canadian Hemp Farmers, processors with our support in marketing, R&D, and sales. We are a company that continues to growing demand for healthier food choice with providing you this hemp seed, we know it’s the most abundantly wholefood in the market!
Trendspotting: The Economy & Culture. The New Proteins the dialogue about consuming new proteins will flourish in 2014. But during our online conversation “Hacking Meat,” we found it’s not all about humanely raised meat but supporting also committed Vegans.
“The U.S. Department of Agriculture estimates the cost of both beef and chicken will increase by at least 5% due to the 2012 drought and declining supply. A major shift is anticipated in the nation’s protein food supply away from meat-based proteins and shifting to meatless proteins like eggs, nut butters, tofu, beans, legumes, with an increase in awareness and consumption of vegetarian and vegan meals.”
Trendspotting: Transparency. Who is making our food? Consumers are reading labels selecting their foods more holistically based on all the ‘food factors’ including taste, ingredients, source and nutritional composition, as well as who is making their food.
“And our retailers take on the role of gatekeeper and actually demand proof and transparency of claims before they will permit products to be sold on their shelves.”
GMO-Transparency we continue to support it! We will offer all our shoppers more transparency and the information they need to make conscious choices.
Another marketing trend we spotted: is Authentic Storytelling to showcase the origin, we bring that story to life on the back of our bag with the story of the farmer. We both know consumers are increasingly making their voices heard. They are demanding more healthy food choices, increased product transparency, and new innovative packaging. They expect food companies to make immediate adjustments to meet their needs. As our corporate responsibility beyond this hemp seed we felt it was so important to recognize the farmer first, fulfilling the promise of food transparency in support of our conscious consumer.
Trendspotting: Social Media & Mobile Marketing Demands This Will Continue to Climb. Transparency is crucial for food, consumer packaging. We also hear your concern as some Brick-and-mortar is forced in going experiential. Meaning retailers should be digitally integrating flagship stores or engaging in social media online creating retail cyber-store; where consumers are removed from the everyday traffic outdoors and immersed in a total brand experience online.
FACT: More than seven in 10 shoppers like it when brands, and products actively attempt to capture their imagination
— something savvy companies are expected to do in the upcoming years of our Information & Social Era.
“Retailers need to make more Smart Phone friends!?”
Fact: Shoppers spend about $17 of every $100 on private brands. Consumer demand for private brands will continue to grow and we continue to offer our product reviews to all-things-hemp!
Hemp Out Agency Inc. is more like your Hemp of all-things Marketplace! With a network that spans the globe, with reach to almost all major trade hubs. We are not a BRAND rather a Social Movement supporting all things Hemp. We are strong in our profound belief in awakening a wider environmental consciousness, by collectively marketing ‘hemp out’ of an alternative culture and into the mainstream. Our Marketing & Direct Sales team is committed to working with clients and getting the best return of investment for their hemp base related media, products & services.
Partial credit referenced: http://www.forbes.com/sites/daniellegould/2012/12/28/2013-food-trends-get-technical-sustainable-healthy/
Picture credit: Google images